The color Search and Annoy has been with us from the beginning!

Nettel Laken:

Nettel Laken is a highly lifelike imitation of an eelpout, which is a common baitfish in many waters and looks like a combination of an eel and a burbot. They are slow moving and easy targets for hungry predators, which was the original idea behind the lure. Predators just love eelpout on the menu!

With careful design Nettel Laken has both high estethics and fishability. Its pectoral fins and body shape creates an interesting silhouette from any angle the predator might see it coming from. Together with the slithering tail action it gives the illusion of an easy, tasty prey - the predators simply can’t resist to go for a powerful strike!

This is the third generation of Nettel Laken and since the beginning it has proven to be very effective with many trophy fish from near and far. It’s also been frequently used by anglers on multiple tournaments with good results. Sometimes Nettel Laken just seems to be irresistible for hungry or more skeptical fish.

Can be rigged both on Shallow Screws for shallow fishing as well as Flexheads or other jig heads for deeper fishing. We like using the Gator Stinger Big which is perfect for this lure. Some anglers prefer to use 3/0 hooks for best hooking performance but 2/0 works as well.

90 gr, 28 cm with tail stretched out.

Designed by Björn Nettelbladt in Blekinge, Sweden.

Hooligan Roach:

The Hooligan Roach is a new, super cool pike softbait designed by Ola Rasmusson, the man behind Ola Lures. It has a wide profile and a perfect calm and natural rocking motion that has proven extremely effective for big pike. During its first year on the marked it has caught several big pike over 10 kilos in many different types of waters.

The big paddle creates a unique motion all throughout the bait right down to the nose which sends out massive vibrations in the water. Combined with the wide profile, it's really easy for the pike to see it from a far distance.

Can be rigged both on Shallow Screws for shallow fishing as well as Flexheads or other jig heads for deeper fishing. We like using the Gator Stinger Big which is perfect for this lure. Some anglers prefer to use 3/0 hooks for best hooking performance but 2/0 works as well.

115 gr, 21 cm

Designed by Ola Rasmusson in Blekinge, Sweden.